Stanley Steemer is the first carpet cleaning service to earn this certification

Do you think Stanly Steamer is misleading?
https://www.stanleysteemer.com/residential/aafa

Any one have more details about this service?
Does SS have some kind of deep cleaning system when they start a customer on the program?
Do they pull the carpet out and remove all deep embedded soils and dust if the carpet is a few years old before the program is started?...

Stanley Steemer is the first carpet cleaning service to earn this certification