Based on conversations I had in other threads, I wanted to started a new topic on direct mail. It seems like most of you guys use saturation (EDDM), instead of sending targeted mailings to your most likely prospect.
What are you using: target, saturation, both?
How many calls or jobs booked? 0.5%, 1%, or?
What are you using: target, saturation, both?
How many calls or jobs booked? 0.5%, 1%, or?