Since I am building a marketing plan for 2014 I have a few ideas I want to implement. Before I do so I got to thinking I want to think like the client. To do this I want to go back to the point of decision to pick up the phone. I just read a book where retail sales it has been documented that 50% of purchases are impulsive. That got me wondering. So at what point does a client decide to call a carpet cleaner? What are the triggers?
↧