Lets talk brand here

I was reading the latest EDDM post and one of the questions was "why keep mailing to the same area?" Myself and a few others answered that it helps build your brand. Even as a 1 man show you can have a brand (might even be more important that bigger companies). So lets throw some thoughts out that might help some of the newer guys (as well as some of us veterans!).
1. Build a brand from the start - pick a logo pick a name if you are just starting out (spend some time on this) and put it...

Lets talk brand here